Mama Rising
Branding + Website + Social Media
Mama Rising is an organization that provides education and support to mothers through a unique approach based on Matrescence, the transition to motherhood. They train facilitators to coach and empower mothers, advocating for a shift in how society views and supports motherhood globally.
The brand needed to feel:
Warm, Organic, Powerful
The Approach
Bringing the Brand to Life
In Conclusion
I began by immersing myself in Mama Rising's mission, values, and vision for the future. These insights became the foundation
for a visual identity that embodied warmth, connection, and organic flow. I worked closely with the Mama Rising team, incorporating thoughtful feedback at every stage to create a visual identity they felt genuinely connected to.
Once the brand identity was established, I translated the visual direction across a range of digital touchpoints to create a cohesive brand experience. This included designing a website that communicated Mama Rising's purpose with clarity and heart, helping visitors connect with the organisation's mission and offerings. I also developed social media assets and supporting brand collateral to increase visibility, strengthen recognition, and ensure consistency across every audience interaction.
The final outcome was a cohesive brand identity, website, and suite of digital assets that empowered Mama Rising to communicate its mission with confidence, strengthen its online presence, and create a more engaging experience for current and prospective members of its community.
Because Mama Rising is a global organization focused on educating mothers worldwide, the branding needed to be both friendly and comforting, while also conveying legitimacy and professionalism.
𓇼Some aspects of the Mama Rising website were created in collaboration with my team members at Flourish Online. The featured branding, social media and web pages were designed by me.
