Coaching Evolved
Branding + Website + Sales Page + Promotional Material + Online Membership
Coaching Evolved offers life coach certification and mastery programs designed to elevate coaching skills using a multi-modality approach. Their methods incorporate techniques like breathwork, NLP, EFT, and meditation, focusing on transforming clients on physical, mental, energetic, emotional, and spiritual levels. Founded by Emmy Award-winning media entrepreneur Natalie MacNeil, the programs aim to help coaches thrive in business while fostering personal and professional growth.
The brand needed to feel:
Luminous, Welcoming, Elevated
The Approach
Bringing the Brand to Life
In Conclusion
To capture the transformational nature of the brand, I interviewed the team to understand the philosophy behind their multi-modality coaching approach and the experience they wanted to create for their audience. These insights informed a visual identity that balanced professionalism with a sense of possibility, growth, and personal transformation.
Once we landed on the final visuals, I collaborated with the Coaching Evolved team to roll out a cohesive digital experience that aligned with the brand's premium positioning. Through thoughtful use of imagery, colour, and contemporary layouts, the website was designed to strengthen audience engagement and communicate the transformational nature of Coaching Evolved's programs.
The final result was a cohesive brand identity and digital presence that positioned Coaching Evolved as a premium leader in the coaching education space. Through an elevated visual experience and clear communication of its offerings, the brand was equipped to attract aspiring and established coaches, strengthen its market presence, and support continued growth across its certification and mastery programs.
Coaching Evolved’s branding and website design aimed to evoke a sense of high vibrational energy through dreamy backgrounds and a bold colour palette.
Modern page layouts with overlapping elements were used to enhance the scrolling experience, creating a seamless flow that reflects the brand’s energy and dynamism.
Coaching Evolved’s course sales page
This sales page was designed to promote and sell the Coaching Evolved Life Coach Certification program, which is offered twice a year and created by Natalie MacNeil.
Online Course Membership
The Mastery Experience by Coaching Evolved is a one-of-a-kind mastermind container for coaches, healers, and teachers delivered via online membership. The membership site includes specialized training videos, templates, business worksheets, and more. All membership pages, learning materials, and Access Ally functionality of the course was created by me with the help of fellow team member and junior designer Aliza Milburn under my direction at Flourish Online.
